Webinar: Talking Biomass with Clients and Stakeholders

by Jeff Rubin | March 5, 2021

Webinar: Talking Biomass with Clients and Stakeholders

The media today is loaded with talk of green energy. Some of it is good, and some of it confused. Clean electric generation and transportation are well understood, heating is not. In fact, some of our most ardent environmental brothers and sisters could use our help to become even better climate advocates.

In this session, SustainableHeating.org founder Jeff Rubin will cover the synergies between renewable heating, carbon sequestration, and the behavioral science behind adopting new, disruptive green energy technologies. He will lay out the data points, contexts, and arguments that simplify the complex case for clean heating and you will get the tools and data sets you need to speak confidently to your clients, stake holders, and the public.

A marketing professional for 30 years, and an admitted heating geek, Rubin is fired up about clean heating. This session is chock-full of surprising data-points and practical tips about how you can make the best environmental case to your toughest audiences. All participants will have the option to receive a free, climate-smart heating presentation deck to use for your own presentations complete with key talking points and co-branded with your company logo and the Sustainable Heating imprint.

Heat Loss

The two variables of of heat loss are a) geographic location, and b) building performance. Together they will determine the quantity of heat needed to maintain comfort.

Geographic location drives the building's “design day." Your design day is the difference in temperature between the inside and outside of your house on the theoretical coldest day of the year; so in the northeast we calculate a day that is -10ºf outside and comfortable 68ºf inside. This is referred to as the “delta-T” value. A typical delta-T for the northeast is 78º.

Building performance is the big one because there’s nothing we can do about geographic location. Today we can build a really tight thermal envelope, but most of our heating pollution comes from the millions of homes built over the last 100-150 years. We are getting better at buttoning-up those old buildings with insulation and weather sealing but weatherization is still  never going to be enough to overcome the heat loss from a 78º delta-T. That means we need heating systems that can quickly put a whole lot of heat back into those old houses on the days that are really cold.