Erica Dana, Social Media Director

Erica Dana is a writer, technophile, gardener, and passionate advocate for the green future and sustainable living. She was an early adopter of internet technologies and uses her tech-native social media literacy to spread the word about biomass, solar, and emerging technologies. She tells everyone she meets about her pellet boiler.

Ms. Dana works at Vermont Technical College and has two grown daughters. She volunteers with Resistbot and has a long history of working with animal rescue organizations and community youth programming.

Jennifer A. Kaye, Director of Development

Jennifer Kaye is a passionate advocate for nonprofit organizations helping them grow through strategic consulting. Ms. Kaye brings a unique perspective to projects with her collective expertise in marketing, public relations, event planning, branding, fundraising, and promotion.

Over her 25 year career Ms. Kay has raised hundreds of thousands of dollars to support the social missions for organizations as diverse as the National Defense University Foundation, the Marine Corps Scholarship Foundation, Habitat for Humanity – DC, the Seabee Historical Foundation, the USO, the Cystic Fibrosis Foundation, and the National Alzheimer’s Association, to name a few.

Ms. Kay previously served as Director of Strategic Events at Cohn & Wolfe (Washington), where she designed and managed events for clients such as the U.S. Census Bureau, Sony, Microban, The National Gaming Association, and the US Chamber of Commerce. Additionally, she served as an advisor for key national and local elected officials and has managed several political events across the country.

Her efforts continue to generate widespread awareness of important issues and causes.

Kris Loomis, Director of Operations

Kris Loomis is CEO at Northern Krown Consulting, an organization that pulls together different facets of the wood pellet heating industry with the goal of increasing renewable heating products in the Northeast. Prior to joining Sustainable Heating Outreach and Education, he was director of sales at Ehrhart Energy, a leader in the renewable heating industry in New York.

Mr. Loomis’ work in clean heating is informed by the same skillset and focus he developed as a service member of the US Armed Forces: dedication to mission.

Jeffrey Rubin, Founder/Executive Director

Prior to founding Sustainable Heating Outreach & Education, Jeff Rubin was CEO and Creative Director of APM Advertising. Apparel Promotion Management (APM) grew organically from Rubin’s family roots in New York City’s Garment District. The company began by creating ads and brochures for fashion companies and over 30 years it grew to serve clients in the financial services, real estate, and heating industries.

Mr. Rubin holds a HVAC certification with an additional endorsement in wood heating from the North American Heating and Air Conditioning Wholesalers Association, and has held Real Estate licenses in the states of New York and Vermont.

Through his combined backgrounds in marketing/communications, real estate/contracting, behavioral science, and heating technology, Mr. Rubin has a unique perspective on the challenge of simplifying the complex, disruptive, and climate critical issues inherent in clean heating.