Our Vision:

A world where it’s widely acknowledged that our individual decisions about heating energy have as much impact on climate as electricity and transportation.

Our Mission:

To rapidly scale up our clean carbon future by empowering people to make climate-smart heating choices.

Our Strategy:

To foster a decentralized, open-source, consumer movement by clearly and simply explaining currently-available heating options, how they can be affordably integrated into our existing housing stock, and their relative carbon advantages so that consumers and heating professionals are empowered to make the smartest possible heating choices.

Our Mantra:

Turning heating education into climate action one home at a time.